본문 바로가기
[학술저널]

  • 학술저널

중국 대학생을 중심으로

김진옥(한양대학교) 김남조(한양대학교) 정철(한양대학교)

저작권 계약이 종료된 논문입니다. 논문을 이용하실 수 없습니다.

표지

북마크 1

리뷰 0

이용수 469

피인용수 0

초록

At this point of time that the global and popular recognition of K-pop has attracted foreign tourists, this study empirically analyzed the relationship between the perception of K-pop and destination image and visit intention to Korea. Since the most of K-pop audiences have accessed the Korean pop songs through multimedia using Social Network Service(SNS), this study investigated the perception of K-pop in terms of visuality and musicality. The result showed that both visuality and musicality of K-pop affected the destination images of Korea rather than visit intention to Korea. In other words, these results meant that musical perception of K-pop, as one genre of music in the world, created more influences on tourists over the visual perception of the songs. The global recognition of K-pop indicates that the Korean pop cultures would be able to continuously spread out around world, and we could actively and easily introduce the overall Korean cultures to the people who have been exposed to K-pop already. Therefore, we can persistently build better destination images of Korea using K-pop as a strong method of travel marketing due to the fact that the songs may represent Korea to the audiences.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 문헌연구
Ⅲ. 연구방법
Ⅳ. 분석결과
Ⅴ. 결론
참고문헌

참고문헌(0)

리뷰(0)

도움이 되었어요.0

도움이 안되었어요.0

첫 리뷰를 남겨주세요.
Insert title here