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[학술저널]

  • 학술저널

김용태(건양대학교) 이영희(백석문화대학교) 소권섭(건양사이버대학교)

DOI : 10.15706/jksms.2019.20.1.011

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초록

The purpose of this study was to verify the effect of convenience of use of the comprehensive screening center on the value, satisfaction, and brand loyalty of the medical service. A total of 370 questionnaires were distributed and 342 were collected. Among them, Except for the seven replies, 335 were finally used in the analysis of this study. In order to secure the validity and reliability, the reliability analysis, the search factor analysis, the confirmation factor analysis, and the correlation analysis were carried out and the structural equation analysis was conducted to verify the causal relationship between the research hypotheses. First, the convenience of procedures and the convenience of facilities were found to have a significant positive effect on service value. Second, the decision convenience and the facilities convenience have a significant positive effect on service satisfaction. Third, the value of medical service, an endogenous variable, has a significant effect on service satisfaction and brand loyalty. Fourth, service satisfaction has a positive effect on brand loyalty. Through this study, it is expected that management and management of medical institutions will be utilized as an index of management related to the comprehensive examination center and various studies related to this will be conducted.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경 및 선행연구 검토
Ⅲ. 연구설계 및 가설설정
Ⅳ. 실증분석
Ⅴ. 결론
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