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[학술저널]

  • 학술저널

Yinnan Li(Far East University) Jongsung Kim(Bryant University) Young Woo Lee(Bryant University)

DOI : 10.15830/amj.2020.22.3.51

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초록

This study empirically examines the link between marketing knowledge management and innovation performance focusing on the moderating role of business environmental volatility. We define marketing knowledge management as the integration of knowledge generation, knowledge dissemination and knowledge storage. Using a unique data set that consists of 439 employees at 156 firms in China, we find that knowledge dissemination and knowledge storage have a positive effect on innovation performance. Also found is the negative moderating effect of business environmental volatility on innovation performance. Our findings suggest that firms should strengthen their marketing knowledge management to improve innovation performance and stay flexible to cope with the ever-changing and often volatile market environments.

목차

Ⅰ. Introduction
Ⅱ. Theoretical framework and Hypotheses development
Ⅲ. Research model
Ⅳ. Methods
Ⅴ. Analysis and results
Ⅵ. Discussion
Ⅶ. Conclusion
References

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