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The Politics of (Transnational) Cyberfandom in 〈Daejangguem〉

Lisa Leung Yuk Ming

UCI(KEPA) : I410-ECN-0101-2009-331-014976884

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초록

Cyberfandom of soap operas has been an emerging (transnational) cultural practice, yet little has been researched into it. This paper examines how fans use cyberspace as fan space: for information, reflection, fantasizing, remembering, and criticizing. It also demonstrates how different levels and aspects of hierarchies operates in these ‘virtual’ fan communities, contrary to the commonly held conceptions of equality and democracy that the cyberspace prescribes. By using the case of 〈Daejanggeum〉, the paper argues how avid netizens exert strict governmental structures to regulate fan behaviour on the web. On the other hand, it examines how politics are manifest across cultural borders in the seemingly ‘borderless’ cyberspace.

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Abstract
INTRODUCTION
CYBERSPACE AND FANDOM: A LITERATURE REVIEW
〈DAEJANGGEUM〉: ‘JEWEL’ IN THE KOREAN WAVE
COMMON FEATURES OF THE DISCUSSION GROUPS
STRUCTURE OF ‘GATHERING OF FANS OF 〈DAEJANGGEUM〉’
TRANSNATIONALIZING GOVERNANCE: CELEBRITY AS ‘GOD(DESS)’
CYBERFANDOM OVER 〈DAEJANGGEUM〉: VIRTUALIZING TRANSNATIONAL GOVERNANCE AND PUBLIC SPHERE
NOTES
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