본문 바로가기
  • 학술저널

표지

DBpia에서 서비스 중인 논문에 한하여 피인용 수가 반영됩니다. 내서재에 논문을 담은 이용자 수의 총합입니다.

초록·키워드 목차

This paper reveals the effects of nonverbal communication on brand equity using structural equation model. For this research the sample group is Korean that used the hotel in three month. The model and hypotheses were verified through the multivariate statistics and SEM using SPSS 12.0 and Amos 4.0.<BR> The results can be summarized as follows.<BR> First, factor were analyzed delineated four underlying dimensions for nonverbal communication, such as kinesics, proxemics, paranguage, physical apperrance. Second, factor were analyzed delineated three underlying dimensions for brand equity, such as brand awareness, brand image, perceived quality. Third, kinesics had a positive effect brand image and perceived quality. Fourth, proxemics and paranguage has a positive effect brand image. Fifth, physical apperrance has a positive effect brand awareness. #비언어적 커뮤니케이션(nonverbal communication) #신체언어(kinesics) #공간적 행위(proxemics) #의사언어(paranguage) #신체적 외형(physical apperrance) #브랜드 자산가치(brand equity) #브랜드 인지(brand awareness) #브랜드 이미지(brand image) #지각된 품질(perceived quality)

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구의 설계
Ⅳ. 실증결과의 분석
Ⅴ. 결론
참고문헌

저자의 논문

DBpia에서 서비스 중인 논문에 한하여 피인용 수가 반영됩니다.
Insert title here
논문의 정보가 복사되었습니다.
붙여넣기 하세요.