인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
The aims of the study are down specified. Firstly, through an empirical study, we assessed the consumers' evaluation toward Korean products in American market, where becomes strategically and timely crucial to Korea and Korean organizations after FTA completed between two nations in 2007. Understanding of the impact of three critical aspects, Korean economy image, Korean non-economy image, and Korean corporate image, has been obtained. Secondly, How the consumers' specific three factors, consumers' purchase experience of Korean brands, their level of knowledge of Korea, and their checking products' country of origin, impact the consumers' evaluations on Korean products has been examined. Lastly, based upon the results and the analysis, the strategic directions how to develop and expand American market have been proposed. As the results cited, two dimensions of Korean national image, which are Korean economy image and non-economy image, and Korean corporate image influence Korean product evaluations in American market. Therefore those all aspects are recommended to facilitate for capturing the competitiveness of Korean products in American market as well as in the global market.
#국제경쟁력
#국가차원
#기업이미지
#미국소비자
#제품평가
#Global Competitiveness
#American Market
#Market Expansion
#Product Evaluations
#Country Dimension
#Corporate Image
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목차
- Ⅰ. 서론
- Ⅱ. 이론적 배경
- Ⅲ. 연구방법
- Ⅳ. 실증분석결과
- Ⅴ. 결론
- 참고문헌
- Abstract
참고문헌
참고문헌 신청최근 본 자료
UCI(KEPA) : I410-ECN-0101-2010-326-002848853
