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초록·키워드 목차

This study aims to investigate the role of destination image and destination-self image congruity in satisfaction in the context of tourism. Furthermore, it attempts to test the role of previous overseas experiences as a moderator suggested by Sirgy and Su (2000). An online survey was carried out in February 2010 in South Korea. Total of 300 valid respondents were used. To test the proposed framework, structural equation modelling was used. The results of this study show that both destination image and destination-self image congruity play important roles in the tourist's post-trip evaluations. Those who had positive images towards a destination and those who felt that their self images were similar to a destination were more likely to positively evaluate about their travel experiences. However, previous experiences were not found to be a moderator. Destination images and image congruity were significantly important in satisfaction formation in the context of South Korea, regardless of tourists' overseas experiences.
#Destination-Self Image Congruity(관광지-자아 이미지 일치) #Destination Image(관광지 이미지) #Tourist Satisfaction (관광객 만족) #Previous Travel Experiences (여행경험)

Abstract
Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Research Methods
Ⅳ. Study Results
Ⅳ. Conclusion
References

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