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Objective: The aim of this study is to analyze the customers’ satisfaction for the in-vehicle haptic control device. Background: Haptic feedback device have been widely used and the importance of haptic feedback is becoming more important factor for a control device. Many studies about haptic control device and haptic feedback were researched. Those researches were focused to usability of the device and mechanical approach to haptic feedbacks. However affective approach to haptic feedback of haptic control device has not been studied yet. Method: Three affective variables were selected for haptic device control feeling. PC software operating in-vehicle functions was developed for the affective evaluation experiment. About 28 subjects evaluated haptic feedbacks of steering wheel device in vehicle with a developed questionnaire in the study. 16 Haptic feedbacks were developed with computer software in the study. Results: It was found that perspicuity, control power, and softness are statistically significant for customers’ satisfaction, and the optimal level of design variables are suggested for the best haptic feedback. Conclusion: In this study, affective variables; perspicuity, control power, and softness are important factors for affective quality of haptic control device. Also the optimal ranges of design variables increasing customers’ satisfaction were obtained. Application: The results of the optimal design variables of haptic feedback might help to satisfy customers’ affective satisfaction for many kinds of haptic steering devices.

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ABSTRACT
1. Introduction
2. Method
3. Results
4. Conclusion
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UCI(KEPA) : I410-ECN-0101-2013-530-001644188