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Since China opened its domestic market in 1978, the economy has rapidly grown up with about a 93/0 increase per annum in terms of real GDP. During the past two decades, due to a massive foreign investment to the economy and its cheap labour costs, China now has well-developed processing industries and plays a major role with an increased share in the world market in this area.
In this paper we analyse some important features in the bilateral trade between Korea and China and what kinds of strategic measures Korean business firms should take to cope with them. With an increased importance of the Chinese market, our analysis provides some suggestions to Korean firms. First, it is expected that the international division of labour between Korea and China will be further increased in the future. In this relation, it is required that Korean firms be reformulated or reestablish the relationships with the count-partners in China. Second, Korean firms need to take some measures to eliminate the structural problems that they currently face with the trade between China and Korea. Thus, it is necessary for Korean firms to take some reform measures, such as an aggressive marketing strategy, an increased monitoring on Chinese markets, and the localization of commodity brand, etc.
In this paper we analyse some important features in the bilateral trade between Korea and China and what kinds of strategic measures Korean business firms should take to cope with them. With an increased importance of the Chinese market, our analysis provides some suggestions to Korean firms. First, it is expected that the international division of labour between Korea and China will be further increased in the future. In this relation, it is required that Korean firms be reformulated or reestablish the relationships with the count-partners in China. Second, Korean firms need to take some measures to eliminate the structural problems that they currently face with the trade between China and Korea. Thus, it is necessary for Korean firms to take some reform measures, such as an aggressive marketing strategy, an increased monitoring on Chinese markets, and the localization of commodity brand, etc.
목차
1. 서론
2. 한중교역의 특징
3. 한ㆍ중 산업간 경쟁 분석
4. 일본의 대중국 대응전략
5. 결론
참고 문헌
〈Abstract〉
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UCI(KEPA) : I410-ECN-0101-2013-051-003556392