지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.9
- 수록면
- 183 - 205 (23page)
이용수
초록· 키워드
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Hotel website has to be well designed and easy to navigate in order to maximize the internet’s potential. A well designed website provides a hotel with an inexpensive and effective platform to market and advertise its products, which potentially increases hotel"s competitiveness in the marketplace. To operate their website efficiently, hotel website managers must identify the critical website factors which influence customer satisfaction. Promotion, price, internet infrastructure, and customer relationship are drawn from their relationship with service characteristics: intangibility, inseparability, heterogeneity, and perishability. To investigate the effect of the four critical factors on customer website satisfaction, 60 questionnaires from first and second class hotels in South Korea are analyzed. The data is analyzed through multivariate regression method by using PASW18.0. Empirical results indicate that three factors, price, internet infrastructure, and customer relations are important determinants in evaluating hotel websites. Thus, this study suggests a strategic insight to effective resource inputs for hotel firms’ website operation. Furthermore, this research contributes to developing and building an efficient website for hotels.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Model and Methodology
Ⅵ. Analysis and Results
Ⅴ. Implication and Limitation
References
참고문헌 (52)
참고문헌 신청
1. [학술지(정기간행물)] - Auty, S / 1999 / Tribal Warfare and Gaps Affecting Internal Service Quality / International Journal of Service Industry Management 10 (1) : 7 ~ 22
2. [학술지(정기간행물)] - Baloglu, S / 2006 / The Web Design and Internet Site Marketing Practices of Upscale and Luxury Hotels in Turkey / Tourism Management 27 (1) : 171 ~ 176
3. [단행본] - Chaffey, D / 2002 / Internal Marketing / Pearson Education
4. [학술지(정기간행물)] - Chen, Q / 1999 / Attitude Toward the Site / Journal of Advertising Research 39 (5) : 27 ~ 37
6. [학술지(정기간행물)] - Chung, T / 2003 / Developing a Performance Indicator for Hotel Websites / International Journal of Hospitality Management 22 (1) : 343 ~ 358
2. [학술지(정기간행물)] - Baloglu, S / 2006 / The Web Design and Internet Site Marketing Practices of Upscale and Luxury Hotels in Turkey / Tourism Management 27 (1) : 171 ~ 176
3. [단행본] - Chaffey, D / 2002 / Internal Marketing / Pearson Education
4. [학술지(정기간행물)] - Chen, Q / 1999 / Attitude Toward the Site / Journal of Advertising Research 39 (5) : 27 ~ 37
6. [학술지(정기간행물)] - Chung, T / 2003 / Developing a Performance Indicator for Hotel Websites / International Journal of Hospitality Management 22 (1) : 343 ~ 358
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UCI(KEPA) : I410-ECN-0101-2014-326-001260708