지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2011.5
- 수록면
- 141 - 147 (7page)
이용수
초록· 키워드
오류제보하기
As the Korean medical technology has developed, demands of checkup and medical procedures due to increase of visit to Korea by foreigners and national income have gradually increased. On the other hand, any amount of blood depends on import because its supply is not smooth. Korean supply of blood has depended on group blood donation. But promotion of blood donation in spaces that medical facilities which is specialized in blood gathering like ‘Blood Donation Houses’ are properly prepared is urgent to receive blood of good quality because it is dangerous as there was no proper examination and it has been exposed ot diseases including AIDS.
The existing blood donation houses has been monopolistically operated. But as blood donation cafe appeared early in 2000, it has entered the age that marketing should be integrated and space marketing became the means to induce visitors. For this reason, design to consider visitors was the biggest change-point unlike the past that space for blood donation was preferred as remodeling and new places have been established from 2005.
Before 2005, blood donation space was forming an ever-greater part of the hospitals and it was the image which focused on function rather than design. On the other hand, after 2005, it has been changed to the space which regards space for consumers’ convenience and comfortable atmosphere of cafe like rest space as important. This shows that the spacial atmosphere contributes to increase the visit rate. Realization of space marketing for visitors including proper space composition which reflects the local characteristics by each branch will very much contribute to the national blood donation projects by increasing the visiting rate of its space.
The existing blood donation houses has been monopolistically operated. But as blood donation cafe appeared early in 2000, it has entered the age that marketing should be integrated and space marketing became the means to induce visitors. For this reason, design to consider visitors was the biggest change-point unlike the past that space for blood donation was preferred as remodeling and new places have been established from 2005.
Before 2005, blood donation space was forming an ever-greater part of the hospitals and it was the image which focused on function rather than design. On the other hand, after 2005, it has been changed to the space which regards space for consumers’ convenience and comfortable atmosphere of cafe like rest space as important. This shows that the spacial atmosphere contributes to increase the visit rate. Realization of space marketing for visitors including proper space composition which reflects the local characteristics by each branch will very much contribute to the national blood donation projects by increasing the visiting rate of its space.
목차
Abstract
1. 서론
2. 국내 헌혈공간의 이론적 고찰
3. 공간 마케팅의 이론적 고찰
4. 헌혈공간의 분석의 틀 및 설문조사
5. 분석의 종합
6. 결론
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UCI(KEPA) : I410-ECN-0101-2014-610-003315561