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[학술저널]

  • 학술저널

박현지(동명대학교) 윤정헌(동명대학교)

UCI(KEPA) : I410-ECN-0101-2014-320-002799177

초록

The purpose of this research is to precisely analyze the relationship among relational benefits (economic benefits, psychological customization benefits, social benefits), customer satisfaction and usage intention in tourism social network service. As a result, this study identifies the direct impact of relational benefit and customer satisfaction to usage intention, using date from users experiencing tourism social network service.
The results demonstrate as follows. First, relational benefit gives significantly positive impacts to the customer satisfaction. In details, the strongest effect of social benefits to satisfaction in tourism social network service is social benefit. Second, the relationship between the customer satisfaction and usage intention is significant.
With the advent of tourism social network service, this paper concludes with implications for the performance of SNS and highlights open areas for future research.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 설계 및 방법
Ⅳ. 분석결과
Ⅴ. 결론
참고문헌

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