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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.3
- 수록면
- 387 - 402 (16page)
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초록· 키워드
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This study is th identify whether the perception factor of the service quality of the golf course influence the service performance focusing on customer satisfaction using regression analysis. This study was done by conducting a questionnaire research 560 questionnaires were collected by customers visited the golf course and 526 questionnaires of which were utilized for data analysis. The collected data were analyzed by SPSS 18.0.
The summary results of this study are as below;
First, the service quality of the golf course is divided into three factors; the people service focusing on caddie service, the facility service including golf course and club house, and the operation service as like controling and supporting the golf game. Second, customer"s satisfaction is significantly related to perception of the service quality in the golf course. Especially, the result shows that caddie service factors and facility service factors more influence customer"s satisfaction than other factors. Finally, the service quality and customer"s satisfaction significantly effect on service performance. Therefore it is need that try to improve the caddie and facility service quality for create more service performance. However, the limitations of this study and future research directions will be discussed.
The summary results of this study are as below;
First, the service quality of the golf course is divided into three factors; the people service focusing on caddie service, the facility service including golf course and club house, and the operation service as like controling and supporting the golf game. Second, customer"s satisfaction is significantly related to perception of the service quality in the golf course. Especially, the result shows that caddie service factors and facility service factors more influence customer"s satisfaction than other factors. Finally, the service quality and customer"s satisfaction significantly effect on service performance. Therefore it is need that try to improve the caddie and facility service quality for create more service performance. However, the limitations of this study and future research directions will be discussed.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
III. 연구의 모형과 가설
IV. 실증분석
V. 결론 및 시사점
참고문헌
참고문헌 (6)
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UCI(KEPA) : I410-ECN-0101-2015-320-001335371