상세검색
검색어 입력 검색어는 최대 5개까지 추가하실 수 있습니다.
비밀번호 변경 안내
비밀번호를 변경하신 지 90일 이상 지났습니다.
개인정보 보호를 위해 비밀번호를 변경해 주세요.
비밀번호 변경 안내
비밀번호를 변경하신 지 90일 이상 지났습니다.
개인정보 보호를 위해 비밀번호를 변경해 주세요.
- 학술저널
- 한국경영과학회
- 경영과학
- 經營科學 第32卷 第4號
- 2015.12
- 45 - 56 (12 pages)
- KCI등재
UCI(KEPA) : I410-ECN-0101-2016-325-002333625
초록
Partner relationship management (PRM) refers to processes and methodologies associated with managing the relationship between corporations and their partners. Recently, the importance of PRM has been increasingly emphasized, and it is considered as a core competitive factor for firms whose sales heavily rely on the intermediate distributor. In this paper, we identify key success factors for PRM system based on literature review on CRM system and interviews with domain experts, and prioritize them from two different perspectives, firms and partners, based on analytical hierarchy process. Partners responded that trust-building between firms and partners, quality of system, and satisfaction level for information system have high priorities, while firms responded that quality of system, information share, and trust building between firms and partners. Identified factors and evaluated priorities can provide a strategic guideline when planning the PRM system building.
목차
Abstract
1. 서론
2. 문헌연구
3. PRM 성공요인 도출과 중요도 분석
4. 결론
참고문헌
참고문헌(37)
-
1.
-
2.
-
3.
-
4.
-
5.
추천 논문(5)
-
1.
-
2.
-
3.
-
4.
-
5.
리뷰(0)
도움이 되었어요.0
도움이 안되었어요.0
도움이 되었어요.0
도움이 안되었어요.0
