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자료유형
학술저널
저자정보
저널정보
한국복식학회 복식 복식 제26권
발행연도
1995.11
수록면
87 - 100 (14page)

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This Paper is intended to analyze color preferences for apparel, and color preferences according to personality types. The subjects are one hundred twenty five female university students majoring in clothing, textile & design. Color stimulus are divided according to season, value and chroma, and personality types are classified into four : introverted, achieving, aggressive and conservative. Duncan test, factor analysis and descriptive statistics have been applied to data processing. The findings are as follows In terms of hue preferences, winter colors are most preferred and autumn colors follow. In regard to value preferences, low value colors have been found to be preferred and in respect to chroma preferences, low chroma colors have been found to be preferred. Seasonal colors, value and chroma show significant differences at the level of P<.001. In terms of color preferences for apparel fabrics according to personality types, winter colors are most preferred regardless of personality types, and autum colors follow. The introverted and the conservative dislike summer colors least and the achieving and the aggressive, spring colors. In respect to value preferences, low value colors are preferred irrespective of personality types. The introverted and the achieving dislike high value colors least and the aggressive and the conservative, mid value colors. With regard to chroma preferences, all personality types have been found to prefer low chroma colors. The dislike mid chroma colors, and high chroma colors are least preferred.

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UCI(KEPA) : I410-ECN-0101-2017-381-000767067