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자료유형
학술저널
저자정보
저널정보
한국복식학회 복식 복식 제32권
발행연도
1997.5
수록면
313 - 336 (24page)

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Nineteen stimulus photograghs varied in hue and color scheme of one clothing style of Korean dress worn by a female were used to investigate the effect of color, color scheme and structure on impression formation for Korean dress. Subjects were 77 male and 86 female undergraduate and graduate students. The stimuli consisted of two sets(cool and warm) of four similar color schemes, two sets (cool warm in Chima color) of five contrasting color schemes, and one extra stimulus, triad 3 hue base. Structures were defined by color schemes of Kit·Korum toward the color schemes of Jokori and Chima. Stimulus photogragh selected from Korean dress fashion magazines was managed and varied in hues and color schemes to Kit, Korum, Jokori and Chima according to Korean Standard Color through scanning and Adobe photoshop 3.0 program, and then pictured through slide printer(HR-6000). Each subject assessed 19 stimulus color photographs with incorporated 7 point semantic differential response scale. The data were analyzed by frequency, mean, factor analysis, t-test, ANOVA and Scheffe´ test. Results indicate impression formations are affected by clothing cues. 1) Four factors emerged to account for dimensional structure of impressions of female features on Korean dress. These four factors were titled as (1) prefernece·evaluation, (2) individuality·attention, (3) youth and (4) friendship. The preference·evaluation factor was the largest, including eleven adjectives and accounting for 29.62% of the variances. 2) Almost every clothing cue(color, color scheme, structure) had some effects on impressions formed. But the color of Chima did not form the effects on impression of preference·evaluation factor. The effect of related color scheme was the most influential clothing cue on impressions of preference·evlauation factor and friendship factor, whereas the effect of contrasting color scheme was the most influential clothing cue on impressions of individuality·attention factor and youth factor. The effect of cool color of Chima was the most influential clothing cue on impression of individuality ·attention factor, whereas the effect of warm color of Chima was the most influential clothing cue on impressions of youth factor and friendship factor. The effect of Jokori / Chima·Kit·Korum structure was the most influential clothing cue on impressions of preference·evaluation factor and youth factor, whereas the effect of Kit·Korum / Jokori·Chima structure was the most influential clothing cue on impressions of individuality·attention factor and friendship factor. 3) The interaction effects were appeared among clothing cues. Significant interaction effects between color schemes(similar and contrasting) and colors of Chima(cool and warm)were appeared on impressions of preference·evaluation factor, individuality·attention factor and friendship factor. Significant interaction effects between color schemes (similar and contrasting) and structures (Jokori·Chima·Kit·Korum ; Jokori·Kit·Koru-m / Chima ; Jokori / Chima·Kit·Korum ; Kit·Korum / Jokori·Chima) were appeared on impressions of preference·evaluation factor, youth factor and friendship factor. Significant interaction effects between colors(cool and warm) and structures were appeared on impressions of individuality·attention factor, youth factor and friendship factor. Significant interaction effects among clothing cues(colors, color schemes and structures)were appeared on all impression factors. The friendship factor was the most friquently affected impression factor by interaction effects among clothing cues. In summary, the clothing was used as nonverbal cues in the effect on impression formation of female dressed in Korean dress. It concluded that color schemes worked as central traits, and colors of Chima and structures worked as peripheral traits in the formation of impression of the female clothed in Korean dress. Hence organizing our impressions with respect to the parts of the Korean dress in relation to the whole, holistic perceptual process, Gestalt approach was used and supported.

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