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초록·키워드 목차

The purpose of this study was to analyze the influence of the emotional consumption tendencies on brand attachment and repurchase intention of sports accessory. 200(90.9%) out of total subject selected were set as valid specimens that were collected from university sports clubs participants. The model was tested by using SPSS 21.0 for windows and Amos 18.0 program based on a sample of 200 surveys. The data was analyzed using frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling techniques. Results revealed that Firstly, hedonic and symbolic consumption tendencies sub-factor in emotional consumption tendencies has a positive effect on brand attachment, and conspicuous consumption tendencies has a negative effect on the brand attachment. However, aesthetic consumption tendencies has no significant influence on brand attachment. Secondly, brand attachment has significant influence on repurchase intention. Thirdly, all factors of emotional consumption tendencies has no significant influence on repurchase intention. #emotional consumption tendencies #brand attachment #repurchase intention #sports accessory

Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 연구결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
참고문헌
ABSTRACT

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