본문 바로가기
  • 학술저널

표지

DBpia에서 서비스 중인 논문에 한하여 피인용 수가 반영됩니다. 내서재에 논문을 담은 이용자 수의 총합입니다.

초록·키워드 목차

The purpose of this study is to investigate the effect of perceived service quality on customer satisfaction and repeat inquiry for consumers using sports center and to suggest marketing strategy for customer satisfaction service for competitive management. This study was conducted to verify the relationship between the service quality provided by the sports center and the intention of re-registration. A total of 425 people, aged 55 to 65, were selected for each of the five sports facilities in Seoul and Gyeonggi-do. The data collection was conducted by a personal interview using a questionnaire. The questionnaire was prepared by self-administration. Using SPSS 20.0 statistical program, frequency analysis, exploratory factor analysis and reliability analysis were performed. Cronbach’s Alpha was used to test the reliability of the variables. Factor analysis was performed using the principal components analysis and the Varimax method. The results of this study are as follows: First, 20 evaluation scales of sports center service quality were developed. Second, it can be confirmed that the service quality of the sports center directly affects the service satisfaction as a leading variable of the service satisfaction, and that the service satisfaction directly affects the purchase intention. #customer #service quality #service satisfaction

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과 및 논의
Ⅳ. 결론 및 제언
참고문헌

저자의 논문

DBpia에서 서비스 중인 논문에 한하여 피인용 수가 반영됩니다.
논문의 정보가 복사되었습니다.
붙여넣기 하세요.