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  • 학술저널

Based on the Users of Korean Convention Centers

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초록·키워드 목차

This study examined how communication styles of Korean convention providers affect customer relationship, namely relationship commitment and switching intention. With communication styles, the study found that the service type communication had positive effect on switching intention but no effect on relationship commitment, while expert type had positive effect on relationship commitment and switching intention. The study also found that correlation existed between customer value and switching intention, but there was no significant correlation between relationship commitment and switching intention. #Convention Service(컨벤션서비스) #Communication Styles(커뮤니케이션스타일) #Relationship Commitment(관계몰입) #Switching Intention(전환의도)

Abstract
I. INTRODUCTION
II. LITERATURE REVIEW
III. METHODOLOGY
IV. RESULTS
V. DISSCUSSION AND CONCLUSIONS
REFERENCES

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