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초록·키워드 목차

In this study, we investigated the relationship between the management performance of the foodservice company and the marketing index(Internal and external customers), and conducted the study to increase the profitability of the company. As a result of the analysis of the key indicators, it is found that the operating expenses of the foodservice companies are not enough to cover all the costs and the cost of marketing is also influenced by the management situation of the restaurant. In the correlation analysis, it was analyzed that the profit could be increased through the management of labor cost, fringe benefit and R&D cost and debt ratio. In regression analysis, it was found that to improve the management performance of the company, the index related to the internal customer should be managed first and then the external customer should be managed. This study will contribute to the continuous development of the foodservice companies by maximizing the management performance through management of the marketing indicators for internal and external customers. #외식기업(food service company) #내부고객 #외부고객 #마케팅 지표(index of marketing) #경영성과(management performance)

Abstract
I. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구설계
Ⅳ. 실증분석
Ⅴ. 결론
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