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[학술저널]

  • 학술저널

송기옥 정윤호 김형일

UCI(KEPA) : I410-ECN-0101-2018-326-002154270

초록

This thesis was conducted to test the awareness and property of product selection of comfort food based on the analysis on the willingness to repurchase through market subdivision. This thorough research was conducted expecting a new cultural change that will be viewed in a different perspective and vitalization of the comfort food market. In addition, research manner was a survey based on prior study and advice from specialists distributed to sample population using statistic program SPSS 18.0, AMOS 20.0 for T-test, ANOVA and diverse analysis. The date of conduction was from September 1st, 2013 to September 15th, distributing total of 300 issues and collecting total of 295 issues. Total of 286 issues were used as the final analysis data excluding the nine issues that were missing the necessary information. First, conclusion was that single and younger age consumer population should be targeted through products that focus on convenience, trend, taste and innovativeness whereas the married, families and older age consumer population should be targeted through effectiveness, nutrition and cost factors of the product. Second, the most important factor of willingness to repurchase of comfort food is developing a product that is convenient and creates no hassle in consumption. Lastly, the company producing the comfort food should focus on developing comfort food that is healthy and cost-effective and use this to find out the food consumption behavior to invent a product that fits the wants of the consumers which will help the development of the company.

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