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  • 학술저널

표지

구원일(세종대학교)

  • 2018.06
  • 5 - 23(19 pages)

DOI : 10.31336/JTLR.2018.06.30.6.5

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내서재 1

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초록·키워드 목차

The purpose of this study is to investigate the effect of marketing index of foodservice companies on KCSI and KNPS. The results of this study are as follows. First, there is a difference in the marketing index of foodservice companies. For the external customers, the highest advertising cost was measured. For internal customers, labor costs were higher than other marketing index, the labor cost ratio is relatively low due to the nature of the foodservice companies operating as franchisees. Secondly, there are five marketing index for KCSI and KNPS. For external customers, publicity through advertisement and promotion, and salary and training for internal customers are needed. Through the management of these indicators, it is expected that the foodservice companies will be able to be going concern through customer satisfaction and customer recommendation. #외식기업(Foodservice Company) #마케팅지표(Marketing Index) #한국산업의고객만족도(Korean Customer Satisfaction Index) #고객이 가장 추천하는 기업(Korean Net Promoter Score)

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 분석결과
Ⅴ. 결론
참고문헌

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