지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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A Study on relations between perceived price, Airlines service quality, customer satisfaction, trust, brand- image and behavioral intention. The purpose of this study is to examine the effect on perceived price and service quality affecting customer satisfaction and trust-making, and customer satisfaction and trust affecting Airline image making or behavioral intention. And to achieve the goal, the output of structural analysis is conducted to test the hypotheses. And additional analysis was conducted by the subject that behavior architecture of customer may be different by Airline character, and according to consequence, the difference of related structure by the Airline character was researched. First, the effect of perceived price influencing on customer satisfaction or customer trust in all three cases which are entire sample, full-service Airline sample, low-cost Airline sample, is analyzed to have a meaningful effect. Second, the consequence of analyzing the effect of Airline image-making or behavioral intention from now by customer satisfaction is analyzed also to have a meaningful effect. Third, the effect of customer trust influencing on Airline image making or behavioral intention which is dependent variable is analyzed to have significant effect in entire Airline sample or full-service Airline sample, on the other hand, behavioral intention is analyzed not to be affected. While, in case of low-cost Airline, cognitive image is affected by behavioral intention, it is analyzed not to affect behavioral intention. Finally, in the analysis of Airline image affecting behavioral intention, while the sample of full-service Airline is analyzed to have plus effects in cognitive image and affective image, it is analyzed for cognitive image to have negative effect on behavioral intention in sample of low-cost Airline.
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참고문헌 (36)
참고문헌 신청
/ 1996 / 코래드 광고 전략 연구소 : 592 ~ 593
Carmen, Berne / 2001 / Factors Involved in Price Information-seeking Behavior / Journal of Retainilg and Consumer Service 8 : 71 ~ 84
Doney, P. M. / 1997 / An examination of the nature of trust in buyer-seller relationship / Journal of Marketing 61 : 35 ~ 51
Gambetta, D / 1988 / Trust: Making and Breaking Cooperative Relations / Basil Blackwell
Ganesan, Shankar / 1994 / Determinants of Long-Term Orientation in Buyer-Seller Relationships / Journal of Marketing 58 : 1 ~ 19
Carmen, Berne / 2001 / Factors Involved in Price Information-seeking Behavior / Journal of Retainilg and Consumer Service 8 : 71 ~ 84
Doney, P. M. / 1997 / An examination of the nature of trust in buyer-seller relationship / Journal of Marketing 61 : 35 ~ 51
Gambetta, D / 1988 / Trust: Making and Breaking Cooperative Relations / Basil Blackwell
Ganesan, Shankar / 1994 / Determinants of Long-Term Orientation in Buyer-Seller Relationships / Journal of Marketing 58 : 1 ~ 19
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