지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Given the prevalence of mobile social network services (SNS) such as Facebook and Kakaotalk, it has become important to understand user's continuance behavior in a mobile SNS environment. Although trust and privacy concerns play a key role in SNS users’ decision-making processes, most studies on SNS have shed little light on the effects of trust and privacy concerns on SNS continuance intention. In this regard, this paper developed an integrated model to deeply understand the key antecedents of user’s continuance intention to use mobile SNS by incorporating trust and privacy concerns into extended expectation-confirmation model. The proposed research model was tested by using survey data collected from 170 users who have experience with Kakaotalk. The findings of this study found that the proposed theoretical framework provides a statistically significant explanation of the variance in continuance intention of mobile SNS. The analysis results indicate that trust serves as the salient antecedent of continuance intention to use mobile SNS. However, it was found that privacy concerns negatively influence trust, whereas it is not significantly related to continuance intention of mobile SNS. The theoretical and practical implications of the findings were described.
목차
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참고문헌 (53)
참고문헌 신청
Kim, B / 2011 / Understanding Antecedents of Continuance Intention in Social Networking Services / Cyberpsychology, Behavior, and Social Networking 14(4):199~205
Kim, B / 2012 / The Diffusion of Mobile Data Services and Applications: Exploring the Role of Habit and its Antecedents / Telecommunications Policy 36(1):69~81
Kim, B / 2009 / The Role of Trust Belief in Community-Driven Knowledge and its Antecedents / Journal of the American Society for Information Science and Technology 60(6):1012~1026
Li, H., Sarathy, R / 2011 / The Role of Affect and Cognition on Online Consumers' Decision to Disclose Personal Information to Unfamiliar Online Vendors / Decision Support Systems 51(3):434~445
Lin, K. Y / 2011 / Why People Use Social Networking Sites: An Empirical Study Integrating Network Externalities and Motivation Theory / Computer in Human Behavior 27(3):1152~1161
Kim, B / 2012 / The Diffusion of Mobile Data Services and Applications: Exploring the Role of Habit and its Antecedents / Telecommunications Policy 36(1):69~81
Kim, B / 2009 / The Role of Trust Belief in Community-Driven Knowledge and its Antecedents / Journal of the American Society for Information Science and Technology 60(6):1012~1026
Li, H., Sarathy, R / 2011 / The Role of Affect and Cognition on Online Consumers' Decision to Disclose Personal Information to Unfamiliar Online Vendors / Decision Support Systems 51(3):434~445
Lin, K. Y / 2011 / Why People Use Social Networking Sites: An Empirical Study Integrating Network Externalities and Motivation Theory / Computer in Human Behavior 27(3):1152~1161
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