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자료유형
학술저널
저자정보
저널정보
한국무역연구원 무역연구 무역연구 제8권 제3호
발행연도
2012.1
수록면
139 - 159 (21page)

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Recently, China's logistics market is becoming very competitive. Multinational companies and logistics companies in China are already building a network of logistics market and has been preempted. Expanding trade between Korea and China is leading entry of Korea logistics enterprises to China logistics market. However,in China logistics network and service coverage of Korean logistics companies are limited. The purpose of this study is to investigate motive of market entrance in China and examine differences in perception of Korean logistics companies by using Chi-Square Test and ANOVA. Also, the level of logistics activation elements in China logistics market is analyzed through using to IPA. As a result, there are some distributions of differences with the type of business and logistics activation elements in China logistics market. Also important factors to perform the logistics activities in China were classified into three categories, the logistics service factors, there is a need to improve the future. In the future,the Korean company's logistics strategy and research is needed on the relevance of the performance.

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