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논문 기본 정보

자료유형
학술저널
저자정보
금지헌 (Korean Educational Development Institute)
저널정보
대한가정학회 대한가정학회지 대한가정학회지 제51권 제1호
발행연도
2013.1
수록면
89 - 95 (7page)

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초록· 키워드

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The purpose of this study is to identify a causal relationship among green consumer behavior, environmental knowledge and environmental attitudes of students at the university of education. A total of 366 copies of questionnaires were used for the data analysis; 31 copies were excluded due to lack of response to any given question. To ensure the reliability and validity of the questions, technical statistics were performed, such as frequency, ratio, average, standard deviation, skewness, and kurtosis via SPSS 15.0, item-total correlation and the totality, and reliability analysis. A structural analysis was undertaken via AMOS 7.0 in a bootstrapping method in order to perform a path analysis among variables as well as to assess the suitability of the model. The findings of the study were led to the following conclusions: First, the causal model among green consumer behavior, environmental knowledge and environmental attitudes of students at the university of education is suitable to the empirical analysis on research variables. Second, the environmental attitudes of students at the university of education has a direct, positive effect on green consumer behavior. Third, the environmental knowledge of students at the university of education has an indirect, positive effect on green consumer behavior.

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