상세검색
검색어 입력 검색어는 최대 5개까지 추가하실 수 있습니다.
비밀번호 변경 안내
비밀번호를 변경하신 지 90일 이상 지났습니다.
개인정보 보호를 위해 비밀번호를 변경해 주세요.
비밀번호 변경 안내
비밀번호를 변경하신 지 90일 이상 지났습니다.
개인정보 보호를 위해 비밀번호를 변경해 주세요.
- 학술저널
- 한국복식학회
- International Journal of Costume and Fashion
- International Journal of Costume and Fashion Vol.20 No.2
- 2020.12
- 23 - 37 (15 pages)
- KCI등재
DOI : 10.7233/ijcf.2020.20.2.023
초록
As complex shopping malls have become more popular as major retailers of fashion products. the need for research on consumer behavior in a complex shopping mall context has also emerged. The current research explores critical attributes of fashion stores that impact purchase intention based on a mixed research methodology. Two studies were conducted to evaluate consumers’ attitudes and attributes of fashion stores in complex shopping malls. For Study 1, a qualitative study was conducted to derive fashion store attributes in complex shopping malls, followed by Study 2, a quantitative study to determine what fashion store attributes are important in complex shopping malls. From the in-depth interviews in Study 1, five store attributes were identified including a reasonable price, famous brands that attract attention, friendly service with salespeople who responds only when necessary, stores that sell themselves, and quality products that consumers can see and touch. The results of multiple regression in Study 2 show that the products, brand, and store service have a positive and significant effect on purchase intention, and price has a negative yet significant effect. In addition, women, particularly those with a higher income, may have a higher level of purchase intention.
목차
Abstract
Introduction
Literature Review
Study 1: Qualitative Research on Users of Complex Shopping Malls
Study 2: Quantitative Study on the Evaluation Factors of Fashion Stores in Complex Shopping Malls
Discussion
Future Research and Limitations
References
리뷰(0)
도움이 되었어요.0
도움이 안되었어요.0
도움이 되었어요.0
도움이 안되었어요.0
