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논문 기본 정보

자료유형
학술저널
저자정보
Zhao Huixin (전주대학교) Siswoyo HARYONO (Universitas Muhammadiyah Yogyakarta) Rr. Sri HANDARI (Universitas Muhammadiyah Yogyakarta)
저널정보
부산대학교 중국연구소 Journal of China Studies Journal of China Studies Vol.23 No.4
발행연도
2020.1
수록면
49 - 69 (21page)

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초록· 키워드

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With the increasingly severe global environmental problems, the economic model of sustainable development and ecological protection puts forward higher requirements for social responsibility and transformation development of all walks of life. Because of its intermediary role in the economy, banks shoulder more important social responsibilities for sustainable development, which makes the combination of environmental protection and credit inevitable. The development of Chinese green credit business is still in its initial stage. Based on SWOT analysis model, starting from the internal and external environment in which Chinese commercial banks are located, this paper analyzes, synthesizes and summarizes the influencing factors of developing green credit business in commercial banks such as their own advantages, disadvantages, opportunities and threats. The paper devotes to studying the development strategy and the main influencing factors of choosing strategies for Chinese commercial banks to carry out green credit business. After consulting 15 authoritative experts in the industry, all influencing factors were compared and scored in pairs, and the SWOT-AHP model was used for statistical calculation. All influencing factors were ranked according to priority. The analysis and calculation results are as follows: at present, the most suitable green credit business development strategy for commercial banks is SO-growth strategy. That is, commercial banks take advantage of their own reputation and other competitive advantages, seize the development opportunities of domestic and foreign markets, and carry out diversified development strategies. At the same time, it is necessary to try to reverse the disadvantages of commercial banks by cultivating professional talents and innovating credit products, and improve their risk defense ability to prevent potential threats from the market environment.

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