지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This paper is to suggest affecting factors on travel agencies’ CRM and to analyze the effect on re-buying intention, while comprehending affecting factors on travel agency’s customer value and prove the customer value. Authors suggest that it’s important to execute CRM appropriate to customers by catching the quality of relationship and customer’s needs though it’s important to implement the current generalized technical CRM environment at travel agencies. They suggest also that a travel agency should consider economical side, convenient usage and entertainment to create a customer’s positive value because the value of economical efficiency, convenience & entertainment is evaluated as important travel agency’s customer value in the field of service value.
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