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자료유형
학술저널
저자정보
전유정 (극동대학교)
저널정보
한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.29 No.1(Wn.150)
발행연도
2023.1
수록면
44 - 55 (12page)

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초록· 키워드

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Care food is attracting attention as a new market that encompasses all age groups as the awareness of health food spreads. Hence, the study attempted to analyze which attributes are most important to consumers when choosing care food. As well, the study aims to find out what differences exist in the importance of attributes according to demographic characteristics. To carry out the study, seven key attributes were derived based on previous literatures related to care food and aging-friendly home meal replacement. A total of 300 questionnaires were distributed from June 27 to July 16, 2022, but only 261 were used for the analysis. In order to draw priorities of care food attributes, best-worst scaling (BWS) was used. The result of the study shows that flavor as the most important attribute in consumption of care food, and nutrition, digestibility and safety were considered important in order. On the other hand, ingredient, convenience and price showed relatively low importance in consumption of care food. The implications found in the study are expected to be useful in providing primary information for establishing strategies to strengthen the development or improvement of care food products.

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ABSTRACT
1. 서론
2. 이론적 배경
3. 연구 방법
4. 실증분석
5. 결론
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