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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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The purpose of study was to analyze the process of accepting by BTS fans. The methodology used in this study was qualitative research using grounded theory and the results of the study follow. As a result of open coding, 47 concepts, 23 subcategories, and 14 categories were derived. In the axis coding stage, the casual conditions were “Recognition of BTS image,” “Fascinated by BTS image,” “Simple consumption of BTS image,” and “Arising and expansion of curiosity about BTS image.” The contextual conditions were “Accessibility of BTS image” and “Abundance of BTS image searching paths.” The central phenomenon appeared to be “Immersing and studying BTS image.” The arbitration conditions were “Capabilities required to reproduce BTS image” and “Motivation for contributing BTS image.” The actions/interactions were “Presenting BTS image,” “Contribution to the spread of BTS image,” and “Involved in forming new BTS image.” The result was “Emergence and expansion of new BTS image meaning” and “Strengthening attachment to BTS.” Through process analysis, it was found that acceptance of BTS images consisted of five stages: “Recognition of BTS image,” “Becoming curious about BTS image,” “Searching BTS image,” “Intervention of BTS image.” and “Reproduction of BTS image.” As a result of deriving the core categories through selective coding, the core category was “Forming a bond while participating in the BTS image.”
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