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논문 기본 정보

자료유형
학술저널
저자정보
노은우 (대한피부과학연구소) 한지수 (성신여자대학교)
저널정보
한국화장품미용학회 한국화장품미용학회지 한국화장품미용학회지 제13권 1호
발행연도
2023.6
수록면
135 - 146 (12page)

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초록· 키워드

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Female college students actively and boldly reflect their various personality tendencies in developing their appearance. As the MBTI personality type test is openly used as a means of sharing their personality and self-branding, female college students understand their personality type, identify themselves, and express themselves with standardized indicators. A total of 259 copies were collected and used as final data through an online survey of female college students who knew their tendencies through the MBTI test, and the results of the study are as follows. According to the MBTI type, the E-extrovert type showed higher appearance interest than the I-introverted type, and the emotional makeup behavior showed a significant difference among the makeup behavior, but the sympathetic makeup behavior and the social makeup behavior did not show a significant difference. A correlation analysis between appearance interest and makeup behavior by MBTI type showed a statistically significant static (+) correlation in all factors in the order of emotional, sympathetic, and social makeup behavior, and a simple regression analysis was conducted to analyze the reliability of each factor. Based on the results of these studies, it was confirmed that the higher the MBTI propensity, the higher the appearance interest, the more significant the interest among the sub-factors of makeup behavior, and the correlation between appearance interest and makeup behavior. Through this study, we tried to find out the difference in appearance interest and makeup behavior according to the MBTI type of female college students. However, studies on differences in appearance interest and makeup behavior by MBTI type are still insignificant for various classes and subjects, and detailed studies are needed, and this study is expected to be helpful as data to support the revitalization and information establishment of the beauty market in the future.

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ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 연구결과
Ⅴ. 결론 및 제언
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