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자료유형
학술저널
저자정보
김태화 (국립공주대학교 지역사회개발학과) 이민우 (농촌진흥청 국립농업과학원)
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한국농촌계획학회 농촌계획 농촌계획 제29권 제2호
발행연도
2023.5
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1 - 11 (11page)

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This study attempts to examine consumers’ perception towards the amenity provision function of agriculture and rural areas and appraise its economic value. For the economic valuation of the ‘amenity function,’ a non-market good, CE (Choice Experiment) method was applied in this study. Some of the findings from the awareness survey to be highlighted are as follows. When asked how important public function of agriculture and rural areas is, 79.0% (1,579 respondents) answered ‘important,’ and only 1.4% (27 respondents) answered ‘not important.’ Among the respondents, 77.9% (1,558 respondents) expressed that they would consider rural areas as potential destinations for leisure time whreas 22.1% (442 respondents) answered they would not. Moreover, 81.6% (1,632 respondents) answered ‘yes’ to the statement that ‘developmet of rural areas in an unsustinable manner is damaging rural landscape’ whereas only 18.4% (368 respondents) answered ‘no.’ In regard to the importance of public funciton of agriuclture and rural areas, 78.4% (1,568 respondents) shared a positive view expressing that the importance will be increased in the future, but 21.6% (432 respondents) expressed an opposite view. Above all, the total value of the amenity function is estimated approximately 7 trillion Korean won. The public demands for rural areas as spaces for leisure time and recreational activities is expected to increase in the future. Therefore, the results presented in this study highlight that a national-level policy support is highly needed in order to maintain and expand public function of agriculture and rural areas.

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