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논문 기본 정보

자료유형
학술저널
저자정보
장은주 (한서대학교) 장병수 (한서대학교)
저널정보
대한미용학회 대한미용학회지 대한미용학회지 제19권 제2호
발행연도
2023.6
수록면
119 - 126 (8page)

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The purpose of this study is to provide a new model for enhancement of happiness for office workers using appearance management by determining the triple mediating effects of body image, appearance satisfaction, and self-esteem in the relationship between appearance management behavior and happiness. SPSS PC+ 25.0 and SPSS PROCESS macro 3.5 were used for data analysis, and triple mediation effect analysis was performed using frequency analysis, reliability analysis, correlation analysis, and bootstrap. The results of this study are as follows. First, a significant positive correlation was observed between appearance management behavior, body image, appearance satisfaction, self-esteem and happiness. Second, body image, appearance satisfaction, and self-esteem had a triple mediating effect in the relationship between appearance management behavior and happiness. Specifically, the appearance management behavior of office workers has a direct effect on happiness, however, the mechanism by which appearance management behavior can affect happiness through body image, appearance satisfaction, and self- esteem was verified. The results of this study can be used in establishment of a new model for promoting happiness using appearance management behaviors of office workers.

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