지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.9
- 수록면
- 392 - 405 (14page)
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초록· 키워드
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There is a set of norms that members of sports organizations conduct and respect. The sports ethics, moral values in sports, play important roles in the various aspects of sporting experiences, such as sports policies and behaviors of the players, teams, and sports tourists. Applying the commitment-trust theory, the purpose of the study is to examine how the college sports ethics affect tourists’ trust and commitment toward the football player and the team. In addition, the level of gamesmanship is measured to reveal how it is related to sports ethics, trust, and commitment of college football tourists. A self-administrated survey questionnaire targeting individuals who self-identify themselves as sports tourists was conducted for this study. A total of 247 respondents with 91.4 % response rate answered the questionnaires. The results showed that tourists’ sports ethics positively affected their trust toward team and player, and commitment, and trust toward team and player are critical mediators in conceptual framework. In addition, sports tourists with low gamesmanship level showed higher level of trust toward the team. The findings of this study suggest that sports organizations and marketers need to focus on increasing opportunities for interaction between tourists and players to build tourists’ trust toward players, thus providing valuable information in terms of sports ethics, team sports marketing, and sponsorship through sports tourists' trust and commitment.
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