인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 국제인공지능학회 The International Journal of Internet, Broadcasting and Communication The International Journal of Internet, Broadcasting and Communication Vol.17 No.4
- 발행연도
- 2025.11
- 수록면
- 76 - 84 (9page)
이용수
초록· 키워드
This study aims to address the need for more research on the interplay between two types of social norms, namely descriptive and injunctive norms, and two components of perceived behavioral control, namely capacity and controllability. Specifically, we examined their direct influence on the intention to reduce disposable product use. Furthermore, the moderating roles of capacity and controllability were explored. Analyzing the survey responses of 160 college students revealed that capacity exerted direct influence on the intention to reduce disposable product use and acted as a moderator in the attitude–intention and injunctive norm–intention relations. Controllability did not directly influence the intention; rather, it served as a moderator in the injunctive norm–intention relation. The results of this study indicate that sustainability campaign messages should be structured differently depending on the target group’s level of capacity and controllability regarding the behavior.
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목차
- Abstract
- 1. Introduction
- 2. Method
- 3. Results
- 4. Discussion
- 5. Conclusion
- References
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