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초록·키워드 목차

This study examined the moderated mediation effect of appearance appreciation on the mediated relationship among appearance instrumentality, ambivalent emotions toward attractive friends, and the acceptance of cosmetic surgery. The research model included four hypotheses to examine this moderated mediation effect. Data were collected through an online survey, and a final sample of 651 Korean women in their 20s to 40s was analyzed. The data were analyzed using Baron and Kenny"s method and a moderated mediation method with SPSS Macro. The results showed that the awareness of appearance instrumentality influenced the acceptance of cosmetic surgery, and ambivalent emotions toward attractive friends mediated this influence. Additionally, the effect of ambivalent emotions toward attractive friends on the acceptance of cosmetic surgery was mediated by the degree of appearance appreciation indicating that high levels of appearance appreciation counterbalanced the effect, and low levels of appearance appreciation reinforced the effect. This study verifies that one’s the degree appearance appreciation could offset the social influence of accepting cosmetic surgery. #Appearance instrumentality #Acceptance of cosmetic surgery #Ambivalent emotions toward attractive friends #Appearance appreciation #Moderated mediation

Abstract
Introduction
Literature Review and Hypothesis Development
Methodology
Results
Conclusions and Implications
References

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