인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2012.5
- 수록면
- 106 - 123 (18page)
이용수
초록· 키워드
As traveling overseas has become popularized, the sense of excitement and expectation about traveling stimulates the desire for facilitated purchase and therefore, shopping presents a half of expenditure for travelers. In particular, the duty free goods selling inside airplane, is the last chance to make purchase as a part of traveling overseas.
This research intends to contribute to reasonable purchases by travelers, assessing how a special environment in airplane has effects of impulse purchase. The research result was that interpersonal influence was adopted by positive emotion and affected impulse purchase. Also, unplanned purchases and purchases perceived risk were each adopted by negative emotion, but the negative emotion failed to have influence on impulse purchase.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지This research intends to contribute to reasonable purchases by travelers, assessing how a special environment in airplane has effects of impulse purchase. The research result was that interpersonal influence was adopted by positive emotion and affected impulse purchase. Also, unplanned purchases and purchases perceived risk were each adopted by negative emotion, but the negative emotion failed to have influence on impulse purchase.
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목차
- Abstract
- Ⅰ. 서론
- Ⅱ. 이론적 배경
- Ⅲ. 연구의 방법
- Ⅳ. 결론
- 참고문헌
참고문헌
참고문헌 신청최근 본 자료
UCI(KEPA) : I410-ECN-0101-2016-325-001759863
