인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한복문화학회 한복문화 韓服文化 第19卷 第2號
- 발행연도
- 2016.6
- 수록면
- 85 - 98 (14page)
- DOI
- 10.16885/jktc.2016.06.19.2.85
이용수
초록· 키워드
The purpose of this study is offering the development of fashion goods and base data of marketing strategies by analyzing ‘Kakao Friends’, the national mobile character. "Kakao Friends" was selected and took it as the subject of analysis in this study. The questionnaires of this study were developed by referring to proceeding research and reference literature. For collecting data, 120 questionnaires were circulated to students, workers and house wives separately. And among the questionnaires, 300 questionnaires were used in the study. For the statistical analysis, SPSS 21 was used and descriptive analysis, multiple component analysis, factor analysis, frequency analysis, paired samples T-test and F-test (ANOVA) were performed. The result was deduced that the mainly used emoticon was different by genders. The most used emoticons of men were ‘Apeach’and ‘Jay-G’ and women’s result were ‘Tube’and ‘Apeach". ‘Frodo’was less used emoticon of men and ‘Jay-G’was less selected by women. When examining the differences of using ratio depending on the gender and status, it was revealed that the difference between genders was existed. In sum, the result was found that usually men use emoticon were less than women. The result of the difference between status, it was found that the most using ratio was not existed in all status. When investigating the most suitable item that application of emoticon, cell phone cases and accessories were selected. Also fashion item’s visibility of emoticon was influenced on the consumer"s preference. The result of consumer preference was that they preferred fashion items which had small visibility of emoticon rather than had huge visibility. So, when grafting emoticon on to the fashion goods, it is better to use in the small part of items. According to the expanded emoticon market, it need to develop continuous story telling to further up as Korea cultural industry so as to beside off the promotion.
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목차
- ABSTRACT
- Ⅰ. 서론
- Ⅱ. 이론적 배경
- Ⅲ. 연구방법
- Ⅳ. 연구결과 및 논의
- Ⅴ. 결론 및 제언
- 참고문헌
참고문헌
참고문헌 신청최근 본 자료
UCI(KEPA) : I410-ECN-0101-2017-300-000849683
