인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
전자상거래 활성화를 위한 제3자 물류 발전전략 Third-Party Logistics Growth Strategies for the Activation of Electronic Commerce
전자상거래 활성화를 위한 제3자 물류 발전전략
초록·키워드
The purpose of this study is to suggest a third-party logistics growth strategy for the facilitation of electronic commerce on the basis of the understanding of case analysis. In particular. this study proposes three growth strategies: introduction strategy, operational strategy and diffusion strategy, for the logistics industry to gain an international competitive edge with globalization tendencies. as follows. First. in the introduction strategy, the precondition to cultivate third-party logistics is suggested in terms of a necessity to increase the size of the third-party logistics industry and the domestic logistics industry. Second. the operational strategy of third-party logistics is divided into substantial strategy. business structure strategy and competitive strategy. An appropriate operational strategy makes it possible for domestic special logistic companies to effectively meet confrontation with international large logistics companies through substantiality. business structure reorganization and service differentiation. Third. even though the recognition of domestic third-party logistics has been extended. as compared to advanced countries. it is unsatisfactory in various aspects. Therefore. as a plan for the diffusion of domestic third-party logistics, diffusion strategies are suggested such as the strategic support of the specified logistics company, third-party logistics facilitation through e-SCM activation and the reference model development. The third-party logistics growth strategies proposed in this study for the activation of electronic commerce are one of the research issues expected to be a starting point for further research concerning both electronic commerce and logistics.
본문·목차
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UCI(KEPA) : I410-ECN-0101-2009-326-014344883
