인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
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지원사업
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커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록·키워드
This study explores how organizational service orientation of hotels is affected by competitive environments. To investigate this question on the personal level executives, managers, supervisors, and employees of 87 super deluxe hotels and deluxe hotels were asked to answer a questionnaire. Two hundred fifty nine valid questionnaires (134 from super deluxe hotels, and 125 from deluxe hotels) were returned. Regression analysis was performed on the data using SPSS P/C+ 10.0 and the results are as follows:
Firstly, the higher fluctuation in markets gets, the higher service orientation of hotels gets. Secondly, the higher competitive hostility gets, the higher service orientation of hotels gets. Thirdly, fluctuation in technological turbulence is not likely to affect significantly service orientation of hotels as a whole but it has a positive effect on service leadership and service rewards. Lastly, this study suggests how management could affect organizational service orientation of hotels and what future studies should be about.
Firstly, the higher fluctuation in markets gets, the higher service orientation of hotels gets. Secondly, the higher competitive hostility gets, the higher service orientation of hotels gets. Thirdly, fluctuation in technological turbulence is not likely to affect significantly service orientation of hotels as a whole but it has a positive effect on service leadership and service rewards. Lastly, this study suggests how management could affect organizational service orientation of hotels and what future studies should be about.
본문·목차
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오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-ECN-0101-2009-326-016090960
