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The Dilemmas of Modern Working Women in Hong Kong : Women’s Use of Korean TV Dramas

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한국언론학회 Asian Communication Research Asian Communication Research Volume 2 Number 2
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23 - 42 (20page)
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The Dilemmas of Modern Working Women in Hong Kong : Women’s Use of Korean TV Dramas
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    초록·키워드

    In this paper we describe our audience study of some career women’s viewing practices of Korean TV dramas in Hong Kong. Using the snowballing method, we have conducted indepth interviews with fifteen Korean TV drama fans in Hong Kong. The interview results indicate that four themes have emerged: psychological realism and Asian subtlety; modern workplace rationality vs. Chinese ‘qing’; conflicting discourses of femininities in Hong Kong; pleasure from vicarious experience of romance and the appeal of images of weak crying men. In our data analysis, we attempt to understand women’s viewing pleasure and the ways in which Korean TV dramas might provide modern working women in Hong Kong with resources to negotiate real life tensions between deep-rooted Confucianist sociocultural values and new modern working conditions in a rapidly westernizing and globalizing Hong Kong society. Implications for women’s TV drama viewing practices and the (re)production and negotiation of women’s femininities in rapidly changing Asian societies are also discussed.

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      UCI(KEPA) : I410-ECN-0101-2009-331-014976864