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논문 기본 정보

저자정보
(대구보건대학) (청운대학교)
저널정보
한국관광레저학회 관광레저연구 관광레저연구 제23권 제6호(통권 제61호)
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    초록·키워드

    This study aims to clarify any impacts of leadership and organizational characteristics on market orientation and/or service performance in the small & medium food service industry. The results of analyses were as follows: first, in the said industry, there was partially significant influential relationship between organizational characteristics and market orientation.; second, there was partially significant influential relationship between transformational leadership and market orientation, especially positive (+) influential relationship of individualized consideration to responsiveness, and information acquisition/dissemination.; finally, market orientation and service performance had significant influential relationship with information acquisition/dissemination.

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      UCI(KEPA) : I410-ECN-0101-2013-326-000327204