인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
개인구독
소속 기관이 없으신 경우, 개인 정기구독을 하시면 저렴하게
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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
라이프 스타일에 따른 스포츠소비자의 시장세분 및 스포츠 참여유형과 특성 Market Se ntations , Patterns and Characteristics by Anelyzing Sports Consumers` Life Style
라이프 스타일에 따른 스포츠소비자의 시장세분 및 스포츠 참여유형과 특성
초록·키워드
The purpose of this study is to identify sports consumer`s behavior. In order to perform this study effectively, market segmentation through analyzing sports consumer`s life style was followed by identifying participation characteristics and preferable kind of sports. Subjects of this study is 476 who have membership of commercial sports center in C area. The statistical methods used in this study was factor analysis, cluster analysis and χ^2 analysis and following results were acquired. First, life styles of sports consumer included four factors which were popular·fashion pursuit, objective pursuit, health pursuit and health ostentation. Second, based on these factors sports consumers grouped into four categories which were popular fashion pursuit group, objective pursuit group, health pursuit group and health ostentation group. Third, some correspondent relationships between segmentation market of life style and preferable kind of sports were significant. The consumers who had popular·fashion pursuit life style preferred horse back riding, squash and racket ball, and who had health ostentation life style preferred weight lifting, aerobic dance, tennis and water sports and who had objective life style preferred golf and who had health pursuit prefered bowling, jogging and throwing like sports. Swimming and tennis showed relation to objective pursuit, health pursuit and health ostentation. Fourth, There were significant differences of characteristic variables for sports consumers between sex, job and degrees of health.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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