인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
온라인 해외직접판매 현황 및 활성화 방안에 관한 연구 : 중국시장을 중심으로 A Study on the Foreign Direct Online Sales - Focused on Online Market in China -
온라인 해외직접판매 현황 및 활성화 방안에 관한 연구 : 중국시장을 중심으로
초록·키워드
In recent years, the foreign direct online sales through online shopping malls has continuously increased in South Korea and China because in particular a number of Chinese consumers have purchased Korean products including clothes and fashion items and hence, this paper looks at online market in China. The purpose of this paper is to examine the current movement of the foreign direct online sales and to propose several recommendations for the development of the foreign direct online sales of Korean small and medium-sized firms and for the growth of our nation"s economy.
Therefore, first of all, this paper focuses on the present movement of e-Commerce in China and on the current movement of the foreign direct online sales in South Korea. Furthermore, this paper examines several Korean small and medium-sized firms, which have successful online shopping malls related to the foreign direct online sales, to explain the important points for the development of the foreign direct online sales. Also, this paper proposes several recommendations for the growth of the foreign direct online sales in China and then, this paper draws conclusions. To conclude, it is necessary to create global online shopping malls, to support promising small and medium-sized firms, to make effective logistics and simple payment systems and to have government aids in order to promote the foreign direct online sales.
Therefore, first of all, this paper focuses on the present movement of e-Commerce in China and on the current movement of the foreign direct online sales in South Korea. Furthermore, this paper examines several Korean small and medium-sized firms, which have successful online shopping malls related to the foreign direct online sales, to explain the important points for the development of the foreign direct online sales. Also, this paper proposes several recommendations for the growth of the foreign direct online sales in China and then, this paper draws conclusions. To conclude, it is necessary to create global online shopping malls, to support promising small and medium-sized firms, to make effective logistics and simple payment systems and to have government aids in order to promote the foreign direct online sales.
본문·목차
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최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2016-326-002332421
