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스포츠센터 회원들의 생활양식과 소비자 행동에 관한 연구 A study on the characteristics life style and consumer physical activity of sports center members

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한국체육과학회 한국체육과학회지 한국체육과학회지 제10권 제1호
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311 - 324 (14page)
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스포츠센터 회원들의 생활양식과 소비자 행동에 관한 연구
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    초록·키워드

    This study was implemented for the purpose of life style and consumer activity of sports center association who located in seoul for using cluster random sampling and remarked concluding extracting sampling, total 332 persons.
    The results are as follows;
    1. The difference were revealed between male and female members on attainment(p=0.0001) and the confidence(p=0.0382) were significantly difference in each group.
    2. The rest center facility to use health facility for the associate members and for male members, was swimming pool facility for female members.
    3. The most necessary to use of health facility for male and swimming pool facility for female.
    4. The biggest factor to be affect by using at current sport center on male and female equally were parking lot facility.
    5. The highest factor to concern at present sport center on parking lot facility for male and continuous information service furnish of center for female.
    6. The most important factor to have of coach faculties as sport center coach on male and female equally were physical training detect capacity and the method of guidance.

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      UCI(KEPA) : I410-ECN-0101-2009-692-016591727