인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
스크린골프 설치여부와 이용객 특성에 따른 라이프스타일 분석 The Lifestyle Analysis of Users Following the Installation of Screen Golf
스크린골프 설치여부와 이용객 특성에 따른 라이프스타일 분석
초록·키워드
The main purpose of this research is to find out the effect which the lifestyle of indoor golf Range users has on golf marketing strategy. In order to achieve such research objective, the subjects were set as 400 users of indoor golf Range and indoor golf Range equipped with screen golf located in Daegu, Gyeongsangbuk-do area in 2006 and 378 samples. The frequency analysis, two-way ANOVA and Duncan method were used for data processing.
First, among customers of indoor golf Range and indoor golf Range equipped with screen golf, popularly pursued style of the age group of 20 or less and unmarried people or people with endurance of 6 months or longer and people with more monthly rounds would be able to become satisfied by indoor gold Range equipped with screen golf. Second, among customers of indoor golf Range and indoor golf Range equipped with screen golf, because the age group of 20 or less and unmarried, endurance group of 6 months or longer or the group with low average strikes have the lifestyle of achievement pursuit type, on this group related to screen golf must be searched. Third, among customers of indoor golf Range and indoor golf Range equipped with screen golf, the age group of 20 or less and monthly income higher than 1.5 million won and group whose time of usage is after work whose lifestyles are focusing on health management have high degree of satisfaction toward golf Range equipped with screen golf, the search for indoor golf Range marketing plan related to health is necessary.
First, among customers of indoor golf Range and indoor golf Range equipped with screen golf, popularly pursued style of the age group of 20 or less and unmarried people or people with endurance of 6 months or longer and people with more monthly rounds would be able to become satisfied by indoor gold Range equipped with screen golf. Second, among customers of indoor golf Range and indoor golf Range equipped with screen golf, because the age group of 20 or less and unmarried, endurance group of 6 months or longer or the group with low average strikes have the lifestyle of achievement pursuit type, on this group related to screen golf must be searched. Third, among customers of indoor golf Range and indoor golf Range equipped with screen golf, the age group of 20 or less and monthly income higher than 1.5 million won and group whose time of usage is after work whose lifestyles are focusing on health management have high degree of satisfaction toward golf Range equipped with screen golf, the search for indoor golf Range marketing plan related to health is necessary.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-ECN-0101-2009-692-016096570
