인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
개인구독
소속 기관이 없으신 경우, 개인 정기구독을 하시면 저렴하게
논문을 무제한 열람 이용할 수 있어요.
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
Baduk is one of the symbol for Korean traditional leisure culture, which has been placed top in the world. Baduk has lots of potential that can be used for making various cultural contents. Especially Korea is the strongest in the field of Baduk, which can be boasted as the best advantage of the world with strong brands. If Korean Baduk would be strong brand, it will produce numerous benefits in culture market. However, the Korea Baduk has not been highlighted its values and characteristics. In this context, this study amis the academic work for the making cultural brands for the Korean Baduk.
This study aims at researching the situation of the making cultural brands and the values of Baduk. Furthermore, in this proposal, the cultural brand of Korea Baduk will be developed as a global brand suggesting the basic direction. In chapter 2, we explored the tendency of the cultural brands and the values of the Baduk culture. In chapter 3, the investigation was performed; not only the first target sample was composed of general people and Baduk experts, but also the survey was done about the Baduk cultural brands. In addition, the FGI was practiced according to the second sample which consists of 4 specialists. This investigation found problems of branding the Korean Baduk culture. And in chapter 4, we supposed proper solution for them and proposed cultural policy for branding the Korean Baduk.
This study aims at researching the situation of the making cultural brands and the values of Baduk. Furthermore, in this proposal, the cultural brand of Korea Baduk will be developed as a global brand suggesting the basic direction. In chapter 2, we explored the tendency of the cultural brands and the values of the Baduk culture. In chapter 3, the investigation was performed; not only the first target sample was composed of general people and Baduk experts, but also the survey was done about the Baduk cultural brands. In addition, the FGI was practiced according to the second sample which consists of 4 specialists. This investigation found problems of branding the Korean Baduk culture. And in chapter 4, we supposed proper solution for them and proposed cultural policy for branding the Korean Baduk.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2012-381-003694747
