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Citeasy
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골프연습장 이용자의 시설접근중시도에 관한 세분화연구 A segmentation study on the Sport facility accessibility importance of indoor golf club users
골프연습장 이용자의 시설접근중시도에 관한 세분화연구
초록·키워드
The purpose of this study is to get the basis of data to formulate successful marketing strategy, as to grasp the importance of facility accessibility affect actual choice behavior of sport facility user. The sample(N=312) was randomly selected from the user of five privately owened indoor golf club in Pusan, Korea. The instrument is used the questionnaire, and the statistical methodes to analyze the data are factor analysis, ANOVA, and multiple regression. Factor analysis is used to identify the overall structure of indoor golf program user`s facility accessibility importance. Mean fctor scores are then compared for differences in demographic variable, the way of life, and frequency of participation. These result were as follows; 1) Most general charactor of sample have beloing to high-education, high-income, and high-social stratification. 2) There exist four factors representing dimensions of the importance of facility accessibility. They are named as `environment-oriented` `facility-oriented` `learning-oriented` `economy-oriented` `actors. 3) When demographics )f user is considered, mean scores differ significantly for sex, job, and income. 4) When the way of life is considered, mean scores differ significantly for the average of expenses, necessity of life, and satisfaction of life. 5) When user`s participation frequency are considered, mean scores differ significantly for `learning-oriented` factor. 6) When segmentation of facility accessibility importance is consered, mean scores differ significantly for sex(p＜.01), income(p＜.05), and necessity(p＜.05) in `environment-oriented` factor, for sex(p＜.05), job(p＜.01), and satisfaction(p＜.01) in `learning-oriented`, and for sex(p＜.001), job(p＜.01), and expenses (p＜.01) in `economy-oriented` factor.
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