인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
The study is significant in examining service quality required by customers which can enhance customer loyalty and correct service justice process factors between the management and customers in fitness centers and providing empirical materials which can gain management efficiency and competition superiority of fitness centers which are placed on competitive environment through acquisition and utilization of a variety of materials. The subjects of this study were fitness club customers residing in G metropolitan city in 2009. The self-administered questionnaire survey was conducted with a total of 500 customers and 50 copies were distributed to 10 fitness clubs in 5 districts(two in each district). 464 effective samples were analyzed and finally the following conclusion was drawn. First, as a result of analyzing the effects of service quality on customer loyalty in fitness centers, as reliability, responsiveness, assurance, and empathy became higher, behavior loyalty was increased; as tangibility, assurance, and empathy became higher, attitude loyalty was increased; and as tangibility and assurance became higher, perception loyalty was increased. Second, as a result of analyzing the effects of service justice on customer loyalty in fitness centers, as distributive justice, interactional justice, and procedural justice became higher, behavior loyalty was increased; as distributive justice and interactional justice became higher, attitude loyalty was increased; and as distributive justice, interactional justice, and procedural justice became higher, perception loyalty was increased.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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